Sunday, July 19, 2009

LCF Expo Bits

It was my first time to attend and actually be an exhibitor for the League of Corporate Foundation's CSR Expo held every year. This year, it was done last July 9-10 at the SMX Convention Center in Pasay City. The event was a two-day affair showcasing private companies' different corporate social responsibility projects/programs thru various activities such as talks, panel discussions, plenaries, and exhibits and trade fair.

Being a staff of one of the most prominent foundations in the country, my task was to design the booth and help man it for the two days. Doing the design was such a tedious task. Honestly, I wouldn't have done it if I was all just by myself. In fact, the actual booth design was even enhanced by our contractor.

Anyway, first, we had to conceptualize (together with our partner company -- Energy Development Corporation and First Gen Corporation) about how we wanted to represent the Group. After a series of meetings, we've come up with the idea of "empowerment". This later on transcended into our theme "Empowering Lives. Serving the nation."

Eventually, the booth was designed accordingly:

On the first panel of the booth, we had the map of the Philippines showing project areas of the Lopez Foundation.The backdrop showed pictures of a forest, clear sky, and green fields. At the upper right corner marked our theme. The middle portion of the backdrop was left blank so we can play AVPs. The last panel of the booth showed children flying kites.

On the first day of the event, we had to be early for the ribbon cutting. We spent the day there manning our booth and entertaining people who would inquire about the foundation. During the second day, we had raffles and quiz contests for people so they would be more enthusiastic to come and visit our booth. Tiring, yes. But it felt good to sometimes go out of the office and experience something new like that event.

The two-day event was really fun and educational. I've learned a lot from it. I was able to meet different personalites as well as old colleagues. Also, it was another time for the team to bond and get closer together. During the last day of it, the team ate dinner to celebrate the success of the event.

Just to share how the exhibits looked like: People come to see different CSR projects/programs by different private companies. Aside from this, they were also up for the giveaways that each foundation was giving. I, myself, was even guilty of that. Haha!

Amidst all the problems we've gone through as well as sacrifices we had to make for this event, they were all worth it. The event was successful! Certified.

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